SOCIAL AND PUBLIC ENGAGEMENT PROJECTS

 

PROSPERITY MURAL PROJECT 2009 - 2010 

 

In partnership with the Development Bank of Southern Africa and the University of Pretoria, Fried Contemporary has embarked on a mural painting project  in September 2009 ...  read more

NLSA

Artworks commissions at the new National Library of South Africa, Pretoria ...  read more

SCULPTURE GARDEN, DBSA

Fried Contemporary was approached to create a sculpture garden on the theme of the baobab ... read more

 

PROSPERITY COMMUNITY MURAL PROJECT

 

PROSPERITY MURALS IN ATTRIDGEVILLE

 

PROSPERITY MURALS IN KZN, DURBAN, ETHEKWINI MUNICIPAL LIBRARY

 

In partnership with the Development Bank of Southern Africa and the University of Pretoria, Fried Contemporary executed a ambitious mural painting project, starting in September 2009 until April 2011. Five murals were completed in Attridgeville, Tshwane, and one large one in Durban.

The murals carry a positive message based on the theme of “A prosperous and integrated region progressively free of poverty and dependency.”  Sub-themes directly relating to specific social issues in each region will be addressed in the murals’ design.

The proposed project is aimed at teaching and learning through the exchange of knowledge and skills acquisition; community upliftment; cultural exchange; beautification of the urban environment; internationalisation, and future job creation.

The mural painting in each region is prepared by a training course in art theory and design at Fried Contemporary Art Gallery & Studio for the community members.

 

Mural at the arena in Attridgeville

 

     

Titus Matiyane painting his individual mural at the arena in Attridgeville

 

 

 

The mural at Kalafong Hospital

 

 

 

Mural at the Malambo community hall in Attridgeville

 

 

 

 

Mural at the community hall next to the superstadium in Attridgeville

 

 

KZN PROSPERITY MURALS

 

During the time of the FIFA world cup frenzy in  June 2010, the city of Durban acquired a beautiful new mural painting on the wall of the municipal library buildings in Mathews Meyiwa Street. Entitled “Prosperity” and funded by the Development Bank of Southern Africa, the mural is one of a national series on the theme of “A prosperous and integrated region progressively free of poverty and dependency”. The project manager is Prof. Elfriede Dreyer of the Department of Visual Arts at the University of Pretoria. The Durban mural is the second in a series of murals that has been conceptualised to take place in various provinces in the country. The first set of Prosperity murals were completed in Attridgeville in Tshwane last year.

Aimed at teaching and learning through the exchange of knowledge and skills acquisition, creative development, cultural exchange and beautification of the urban environment, the mural painting was preceded by a training course in art principles and design for a selection of community artists in the region. Basic drawing skills were mastered as well as the basic principles of colour relationships and an understanding of the properties of colour, accompanied by training in basic principles of composition and design. Artists were taught the “vocabulary” of  design and how certain design principles should constitute the broader structural aspects of the composition.

The artists prepared the design for the mural together with the travelling mural team from Pretoria. A major challenge of the project was the commitment to accommodate different aptitudes, belief systems, cultural preferences and tastes in the choice of imagery, since the community artists that participated came from very different educational and cultural backgrounds. Yet human commonality in terms of a need and desire for prosperity won the day and various ideas related to a flourishing society are depicted in the mural, such as reference to the ideals of progress and advancement generated by computer technology development; the virtues of a healthy lifestyle and education; Durban’s tourist trade derived from a wealth of marine aspects; and the merits of labour and having a job.

Good quality paints have been used in order to ensure the longevity of the mural and augment its lifetime. Whilst executing the mural, the mural team was inundated by positive responses from an appreciating public that only seem to be wanting more of the same elsewhere in the city. According to Dreyer, the positive added value in terms of education, tourism, marketing and upliftment of the cultural spirit gained from the project renders it highly relevant and sustainable.

 

 

 

Mural team:

Community artists: Thubelihle Hlela, Thabani Hlela, Mbongeni Msani, Musa Mthembu, Clive Sitholi, Mxolisi  Sphengane, Smanga Madlala, Sasha Ngidi

Lindelani Ndinisa, Innocent Hlela, Sandile Buthelezi, Purity Hlatshwayo, Goodman Ndlovu, Xolile Mazibuko, Bernett Mashinga, Tebogo Motle.

University of Pretoria: Christa Swart, Prof. Elfriede Dreyer

 

 

 

 

 

 

 

 

 

 

 

 

 

DETAILED IMAGES

 

           

       

SPECTATOR  VALUE!

 

 

 

DEVELOPMENT BANK OF SOUTHERN AFRICA IN COLLABORATION WITH FRIED CONTEMPORARY

SCULPTURE GARDEN

In 2008 the DBSA relaunched and rebranded itself. For these purposes Fried Contemporary was approached to create a sculpture garden on the theme of the baobab, probably the most frequently discussed botanical phenomenon in Africa that has a pre-historic appearance providing for one of the most dramatic spectacles Africa has to offer.

Whilst the garden improves the aesthetic appearance of the main entrance, the sculpture garden project of the Development Bank of Southern Africa in Midrand strengthens the image of the DBSA as as an organisation that strives to support Southern African culture and arts as well as to contribute to sustainable development in the country.

The artists Collen Maswanganyi, Gert Potgieter and Susanna Swart installed the three large sculptures outside the main entrance of the DBSA and Daniel Mosako created a large painting for the entrance hall of the main building.

 

Collen Maswanganyi

 

 

Susanna Swart

Daniel Mosako

Gert Potgieter

©Fried Contemporary Art Gallery & Studio